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Consumers Want Bottled Water Wherever Packaged Drinks Sold
USAgNet - 01/15/2020

More than 9 in 10 Americans (91 percent) say bottled water should be available wherever other drinks are sold, according to a new national survey of more than 2,000 U.S. adults aged 18 and older conducted online by The Harris Poll on behalf of the International Bottled Water Association (IBWA).

And if plain bottled water is not available, 74 percent of people who identify bottled water as among their most preferred beverages said they would choose another packaged drink: soda (19 percent), coffee (9 percent), sparkling bottled water (7 percent), tea (7 percent), juice/fruit drinks (7 percent), sports drink (6 percent), flavored or sweetened sparkling or still bottled water (5 percent), functional water (5 percent), bottled tea (5 percent), energy drink (3 percent), and any other packaged drink (1 percent).

Among the remaining 26 percent, 1 percent said they would stay thirsty, half (12 percent) would drink filtered tap water, 7 percent would drink from a public water fountain, while 5 percent would drink unfiltered tap water.

Ninety-four percent of Americans said they have purchased bottled water, which aligns with news that bottled water continues to be America's favorite drink, outselling soda (by volume) for the fourth year in a row in 2019, according to the Beverage Marketing Corporation (BMC).

Much of bottled water's rise in popularity stems from people switching from caloric drinks to water. In fact, since 2006, 69 percent of the growth in bottled water consumption has come from people switching from carbonated soft drinks and fruit juice to water, data from the BMC shows.

"People are choosing beverages with fewer calories, so they are shifting away from less healthy packaged drinks and are choosing the healthiest option -- bottled water," says Jill Culora, IBWA's vice president of communications. "People who make this switch are also helping the environment because not only are bottled water containers 100 percent recyclable (including the cap) but they also contain much less plastic than soda and other packaged beverages."

Bottled water containers, on average, use 59 percent less PET plastic than other packaged beverages (9.89 grams vs. 23.9 grams for 16.9-ounce containers). Soft drinks and other sugary beverages need thicker plastic containers due to their carbonation and/or bottling processes.

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