By Blake Jackson
Enrollment is now open for the 2025 Missouri Senior Farmers Market Nutrition Program, which provides lower-income seniors with access to free, fresh, and local produce throughout the growing season.
This program, operated by the Missouri Department of Agriculture, offers qualifying participants $50 to spend at approved farmers markets and roadside stands.
Eligible seniors aged 60 and older who meet income guidelines and live in one of the program’s participating counties can use these benefits from May through October. The program covers items such as fresh vegetables, fruits, cooking herbs, and locally produced honey.
University of Missouri Extension supports enrollment by organizing community events and helping seniors connect with local program contacts. “The farmers market is a great place to get fresh produce and a way to get some steps in,” said one past participant.
In 2024, the program provided over $42,000 worth of local produce to more than 1,200 seniors across Missouri. A survey revealed that 77% of participants ate more fruits and vegetables thanks to the program.
Feedback has been overwhelmingly positive, with many expressing gratitude for both the nutritional and financial support.
Enrollment is available through local MU Extension offices and other partnering organizations. Interested seniors can visit the Missouri Grown website to find enrollment locations and event details by county.
Local growers and vendors interested in participating should contact Lexi Jose at the Missouri Department of Agriculture to register and receive guidance.
Participating counties include areas around Kansas City, St. Louis, Mid-Missouri, and Springfield, covering over 40 counties such as Boone, Greene, Jackson, and Franklin. A full list of eligible counties is available online.
The program aims to improve nutrition for older adults while supporting local agriculture by increasing demand for homegrown produce. It also fosters community engagement through farmers market visits and healthier eating habits.
This initiative is one of many ways Missouri continues to support its aging population and farming communities with practical, healthy solutions.
Photo Credit: missouri-department-of-agriculture
Categories: Missouri, Business