The newly established Missouri Agriculture, Food and Forestry Innovation Center aims to assist farmers and ranchers in creating value-added products for the retail market. With a $1.3 million grant from the U.S. Department of Agriculture Rural Development, the center brings together the expertise of the University of Missouri and the Missouri Agriculture and Small Business Development Authority.
Co-directed by Mallory Rahe and Joe Horner, the center acts as a hub for producers exploring opportunities in the value-added market. Transitioning from selling live animals to retail-ready packaged cuts requires a deeper understanding of consumer preferences, production costs, and potential profit margins. The center provides one-on-one guidance and support, helping entrepreneurs navigate challenges and refine their business plans.
Through personalized consultations and stress-testing, the center helps individuals weigh the pros and cons of venturing into agriculture business, ensuring a thorough understanding of the cost structures involved. The goal is to foster innovation in Missouri's agricultural marketplace, offering entrepreneurs the necessary tools to develop solid business plans and connect with potential customers.
Since its inception, the center has collaborated with 65 small business owners, including those involved in wood products, farm-packaged meat, and honey and elderberry products. By fostering entrepreneurship and providing a network of experts across the state, the center encourages the exploration of innovative ideas in the agri-market.
Prospective agriculture entrepreneurs can learn more and access support at missouriaginnovation.com, connecting with multidisciplinary experts specializing in food safety, business counseling, and agricultural loans. The center's holistic approach aims to empower farmers and ranchers to diversify their offerings, add value to their products, and thrive in an evolving retail landscape.
Photo Credit: Missouri Agriculture Innovation Center
Categories: Missouri, Business