By Blake Jackson
The Missouri Soybean Merchandising Council (MSMC) has launched an inspiring new video campaign titled “The American Dream: Your Dream, Our Team,” celebrating the hard work and collaboration behind Missouri’s soybean farming community.
Available across all social media platforms, the video highlights the crucial partnerships that make farming possible, from family members to agronomists, seed dealers, researchers, and more.
“The Missouri soybean checkoff is not only here to support the soybean farmer but to also be a key player on their team,” said Mark Lehenbauer, MSMC chair. “We are here to support the farmers and invest in innovation and opportunities; the checkoff ensures they have access to the tools and resources they need to thrive.”
This campaign underscores the shared vision of farmers to grow something meaningful and enduring. Whether it’s a multi-generational family farm or a first-generation operation, success in farming depends on teamwork.
MSMC partners with various stakeholders to strengthen the entire soybean value chain, ensuring that Missouri agriculture remains prosperous and innovative.
Through this campaign, the MSMC reaffirms its commitment to supporting farmers and promoting growth and sustainability within the agricultural sector.
Photo Credit: missouri-soybeans
Categories: Missouri, Business