By Jamie Martin
On National Agriculture Day, U.S. Secretary of Agriculture Brooke L. Rollins announced a national public awareness campaign promoting the voluntary “Product of USA” label. This label applies to meat, poultry, and egg products that are fully born, raised, harvested, and processed in the United States, effective from January 1, 2026.
“Our great patriot ranchers and producers grow, raise, and harvest the world’s safest, most affordable, and abundant food supply. American consumers want to support America by buying American and this label will strengthen our food supply chain through transparency, fairness, and trust,” said USDA Secretary Rollins.
“This new standard policy ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home,” said Rollins.
“When we choose to purchase from American producers, we get a superior product while supporting the hardworking family farms who put it all on the line every day to feed, clothe, and fuel our nation,” said SBA Administrator Loeffler.
“Today, on National Agriculture Day, I urge all Americans to join me in support of the hardworking farmers and ranchers who anchor the U.S. food supply chain that is so vital to keeping our nation strong, safe, and healthy,” said Loeffler.
“U.S. producers are the best in the world, and produce the highest-quality products,” said North Dakota Senator Hoeven. “A ‘Product of USA’ label benefits our ranchers and provides transparency and confidence for consumers.”
Since 2017, over 17% of family farms have been lost, and the national herd is at a 75-year low. Meanwhile, beef demand has risen by 9% over the past decade. The USDA’s 2025 Plan to Fortify the American Beef Industry aims to rebuild capacity, improve supply chain transparency, and give U.S. ranchers a fair competitive edge.
The Product of the USA label is a cornerstone of this strategy. By supporting domestic agriculture and providing clear information for consumers, it reinforces trust, fairness, and quality across the U.S. food supply chain.
"We’re pleased with the secretary’s support of this new standard for this voluntary label,” said R-CALF United Stockgrowers of America CEO Bill Bullard said. “Today, when consumers see the ‘Product of USA’ label, they can be assured that the beef is entirely a USA product produced entirely by domestic farmers and ranchers and by beef packers operating in the United States. This is a positive step in advancing our goal of empowering consumers to support America’s beef supply chain through their purchasing decisions.”
Bullard called on Congress to pass mandatory country-of-origin labeling (MCOOL) to ensure consistent labeling for all domestic and imported beef sold in U.S. grocery stores.
Photo Credit: usda
Categories: National