Boost Your Farm Sales with Regenerative Practices

By Blake Jackson

A free, hands-on direct marketing workshop for producers implementing regenerative agriculture practices will be held March 21 in Mount Vernon, Missouri.

The workshop, hosted by University of Missouri Extension, the Missouri Forage and Grasslands Council and the MU Center for Regenerative Agriculture, will focus on helping producers market products from farms using regenerative practices.

“With increasing consumer interest in sustainability and local foods, producers have a unique opportunity to highlight their regenerative practices in their marketing efforts,” said Adam Boman, Missouri Forage and Grasslands Council marketing coordinator. “This workshop will provide the tools and resources to help producers differentiate their products in the marketplace and better understand marketing concepts.”

The workshop will cover key topics in direct marketing, including pricing strategies, leveraging unique value, and digital marketing tactics.

“Understanding pricing strategies is a critical yet often overlooked part of direct marketing,” said Jake Hefley, MU Extension agricultural business specialist. “We’ll discuss how to price products and explore resources that can help producers avoid leaving money on the table.”

Presenters will also discuss the importance of marketing online.

“As more of the world moves to a digital-first approach, producers must be prepared to connect with customers online,” said TaylorAnn Washburn, MU Extension program director. “We’ll discuss how to create an effective marketing plan that uses platforms like social media to build relationships and drive sales.”

The workshop will offer networking opportunities with instructors and peers, and a complimentary lunch will be provided.

The workshop is 8 a.m. to 4:30 p.m. Friday, March 21, at the MU Southwest Research, Extension and Education Center in Mount Vernon.

For details and registration, go to https://extension.missouri.edu/events/regenerative-agriculture-direct-marketing-workshop

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