By Blake Jackson
In central Missouri, a bustling produce auction connects local growers with wholesale buyers. Every Monday, Wednesday, and Friday during peak season, farmers gather to sell their fresh fruits and vegetables.
This unique marketplace was established by Old Order Mennonite families seeking a better way to sell their produce. Today, it attracts sellers from a 10-mile radius and buyers who travel over 100 miles for high-quality goods.
The auction operates with efficiency. Sellers unload their produce two hours before the start, placing them on carts with seller numbers. Buyers arrive from near and far, grabbing refreshments before the fast-paced auction begins.
Two auctioneers work simultaneously, selling from opposite sides of the crowd. This method keeps auctions short, typically lasting around an hour.
While not for everyday shoppers, the auction caters to wholesale buyers seeking large quantities. They might purchase hundreds of pounds of tomatoes at a time, later selling them at their stores or restaurants.
The success of the auction lies in its ability to benefit both sellers and buyers. Growers can sell their produce to a wider market without extensive travel, while buyers get access to high-quality, local goods in bulk at competitive prices.
This model has proven so effective that it's inspired similar auctions across the state. Experts believe these auctions thrive because they foster connections between producers and buyers who value quality and local sourcing.
The future looks bright for produce auctions in Missouri. With growing interest and new locations emerging, these marketplaces offer a valuable platform for local farmers to connect with enthusiastic buyers seeking fresh, high-quality produce.
Photo Credit: gettyimages-shotbydave
Categories: Missouri, Business