Cattle producers are invited to the first-of-its-kind Direct Marketing Beef School, offered Aug. 17-18 in Union, Mo., by University of Missouri Extension livestock specialists.
The two-day training follows four successful Beef Feedlot Schools over the past two years, said MU Extension state beef specialist Eric Bailey.
“We are focusing on producers who are selling beef directly to consumers, with much more emphasis on meat science and marketing beef to the public than the previous feedlot schools,” Bailey said. “This is an opportunity for passionate ranchers to revolutionize their beef businesses. Participants will learn from experienced beef marketers, a family who began from scratch and now operate a thriving beef company complete with a retail shop.”
Topics include
“Discover the Perfect Harvest Time.” Identify the precise moment when your cattle are primed for harvest.
“Embrace Local Connections.” Experience the journey of beef from pasture to plate. Tour a local feeding facility and witness the care and attention given to the animals.
“Elevate Your Cattle’s Worth.” Unlock the potential of historically discounted cattle. Experts will discuss strategies to add value to your livestock.
Photo Credit: gettyimages-diane-kuhl
Categories: Missouri, Business, Education, Livestock, Beef Cattle